About

The evidence on the connection between being proud of our place and our health and wellbeing is clear.

Physical Health Benefits

• Cleaner air: Well-kept streets reduce dust, litter, and pollutants, improving air quality and lowering risks of respiratory issues like asthma and bronchitis.

•  Encourages movement: People are more likely to walk, cycle, and play in clean, safe environments, boosting cardiovascular health and reducing obesity.

Mental Wellbeing

•  Reduces stress and anxiety: Cluttered or neglected spaces can trigger feelings of unease or depression. Clean, green areas foster calm, pride, and a sense of safety.

•  Boosts mood and cognitive function: Access to tidy, attractive public spaces has been linked to improved mood, better focus, and lower stress levels.

Social and Community Impact

•  Strengthens social bonds: Clean, inviting spaces encourage interaction—whether through community events, casual chats, or shared activities like gardening or litter picks.

•  Reduces crime and antisocial behaviour: The “broken windows theory” suggests that maintaining public order deters more serious crime. Clean streets signal care and vigilance.

Economic and Policy Impact

•  Lowers healthcare costs: Investment in public space cleanliness and greening can reduce long-term health spending by promoting healthier lifestyles.

•  Tackles inequality: Poorer communities often suffer from neglected environments. Improving these spaces helps close health gaps and supports equity.